In the 90s, Advantage Marketing & Publications, Inc. published guides only in print. By the year 2000, it became clear that the world wide web was being embraced by the general population, and we began to add the content from our printed guides to the internet. Our first online publications were VisitLudington.com and HamlinLake.com, and we soon built websites for more destinations in the West Michigan region.

Today, inspired by our passion for regional tourism and because of our dedication to serving LOCAL businesses with quality marketing, our online publications have grown into a  multi-state network of websites which feature articles about West Michigan, Northwest Michigan, Northern Michigan, and the Wisconsin shoreline. We are currently working to expand the shoreline coverage of our Lake Michigan Circle Tour website, so check back often as additional content is continually being developed.